You won’t gain the type of traffic you are looking for by pinning every now and then. And lucky for you, I have a Super Easy To-Do List Anyone Can Do filled with my Top 8 Pinterest Marketing Strategies.
Tailwind via its 2020 Pinterest Best Practices, states that the most successful accounts on Tailwind publish 15-25 pins/day on average. Before the release of Tailwind/Pinterest’s best practices statement, I saw bloggers recommend to post anywhere from 5-100 pins daily. Pinterest does not have an official number of pins that you should post but they are leaning more towards quality and relevancy and not by the number of pins you have out there, which are likely duplicates. Pinterest has emphasized they want fresh content – think new images with the same description, headline, and URL. Take a look a Pinterest’s best practices for a better idea of the new direction they are taking, here.
How many pins you post is really going to depend on your preferences, your niche, and your audience. I highly suggest starting small and working your way up from there evaluating your analytics to see what is actually working for you. You also do not need to manually pin but I have seen some huge spikes when I do and also the price of tailwind increases with the more pins you have scheduled. If you do decide to pin manually, make sure that you are pinning throughout the day.
For reference, I pin via Tailwind 10-14 pins a day and 0-10 times manually.
Honestly, the key here is to be consistent and pin every day. I would use Tailwind for your content and your tribe’s content and then manually pin other people’s content. If you have a ton of blog content then you will want to pin more of your content, whereas if you don’t have a ton of blog content yet you will need to mostly pin other people’s high-quality content to get a good number of pins out there. But the goal is to pin more of your content!
Pro Tip: Make sure you click on other people’s content before you pin it to ensure its quality and leads back to an actual website.
Creating new images is even more important in 2020 since Pinterest released it’s best practices with Tailwind. Pinterest has always wanted fresh content for its pinners but in 2020 there is more emphasis on it. If you want to show up in Pinterest’s algorithm then you need to create fresh pins.
So what are fresh pins? Simply put, they are new pin images for your blog content. You can use the same URL (same blog content), the same description and headline but the image needs to be new. And now you can not slightly move something within the image and call it new. For more information on what counts as a fresh image go, here.
Pro-Tip: Don’t worry about deleting underperforming pins. Pinterest is a long strategy platform so it could take months for a pin to take off. Use that time to create more content or new pin images.
In order to build relationships, you will also want to focus on followers. A lot of people will say that followers are not as important on Pinterest but they are because your pins will get distributed to your followers first and if it resonated well with your followers then, Pinterest will start recommending your pin to non-followers in their home feed, search results and related pins. When your followers are interested in your pins, they will engage more which signals Pinterest that this is a great pin.
Pro Tip: Make sure you are following people that are relevant and have quality content.
Pro Tip: Do not worry about the follow/unfollow method with Pinterest. It does not matter if you have a high amount of people that you follow.
- Which pins are generating the most clicks to your website
- In Tailwind, take a look at your top 5 boards and pin more high-quality content to them.
- Take a look at your analytics to evaluate if Pinterest is bringing you more traffic.
Pro-Tip: Make sure to also look at which pins from other people’s content that you have repinned that is generating a lot of clicks. This is a good opportunity to see if you can create something similar or better since you have proof that it is a hit.
Pro-Tip: The Pinterest algorithm changes a lot or there are glitches within the metrics, this is why I advise you to look at analytics monthly instead of daily or weekly.
Spend 1-2 hours each month and schedule out your content. Trust me it’s a lot easier when this is on autopilot so you can focus on the other day to day activities within your business.
Conclusion: Those are my Top 8 Strategies to create your own Pinterest Marketing Plan. Start with these strategies, make sure you are consistent and you will see growth! Remember what works for one user, may not work for you but with these 8 basic strategies, you will be able to pinpoint what works for you.
How To Embed A Pinterest Board On Your Website. Learn how to add an image of your Pinterest board, pin or profile to your website. There are many apps out there, like MiloTree that you can use to get people to follow you or your boards on Pinterest right on your website. While these apps are great, some of them cost money monthly to use or they will slow your website down.
Luckily there is an easy way to display your Pinterest Board, pins or profile on your website that does not require you to install an app on WordPress.
Why Add your Pinterest Board or Profile in the Sidebar on WordPress?
250 million people use Pinterest every month and this number continues to grow. Pinterest is a platform where people are ready to buy. 90% of Pinterest users say that Pinterest helps them decide what to purchase.
If a user visits your websites and they prefer Pinterest, with a WordPress sidebar widget you could keep him or her engaged with your brand on the social media platform they prefer. This will help you reach a wider audience as well because they can start pinning your valuable content. You can find out how to build relationships on Pinterest, here.
How to Add a Pinterest Board in the Sidebar on WordPress?
In order to add a Pinterest board to your sidebar in WordPress, you will want to go to the Pinterest Widget Builder.
There are a few options for you to embed to your website like the save button, follow button, a pin, board or your profile.
Once you click on board. You will be given the option to add your Pinterest board URL and then select a size. The size options are square, sidebar, header or you can create your own dimensions.
To add your Pinterst URL, open another tab and click on Profile > Boards. Click on the board you want and then copy the URL at the top.
As you can see I added my Pinterest Board URL and selected the sidebar size.
Now scroll down and grab the code.
Now that you have the code for your Pinterest Board, you will go into your WordPress dashboard and select Appearance on the left hand side. You will then select Custom HTML and then add the code into the content section and save.
Now you have the Pinterest widget added to the sidebar of your WordPress website like mines below.
You can also add a Profile and Pin widget by selecting Profile or Pin instead of board in the Pinterest Widget Builder. Check out my examples below.
As you can see it is super simple to embed a Pinterest board, pin or profile on your website. Which widget did you add to your website?
So you know that social media marketing is a fact of life for most businesses today. Customers and clients are using these online platforms to share their lives, catch up with friends and family, network for their business and more. It’s important to have a company presence online, but keeping up with every social media site out there would be impossible. You’ve probably heard a lot of buzz going around lately about how good Pinterest can be for business, but how do you know if it’s worth the investment for your business?
Research Your Audience
Some demographic research is necessary to find out whether your clientele falls into the demographics of the average Pinterest user. Research the latest information regarding who’s using Pinterest to get a feel if your average customer may fall into these groups. The vast majority of this platform’s users have always been female, with a median age of around 40. Thus, it makes sense to consider using Pinterest if your customers are women. However, spend some time reviewing Pinterest demographics for further insights.
Decide Whether Your Brand Lends Itself to Visual Content
Pinterest is a curation site in which users pin the blog posts, articles and products that interest them. All of these pins are graphically represented. Pins must be visually appealing if they’re to stand out among the crowd. Therefore, it wouldn’t make sense to spend a lot of time and effort here if your business is one that can’t be represented well through graphics. It is possible to create graphics that are related to your product or service if you don’t have a large variety of photo-worthy content. People love quotes, and you could always produce lovely images to go with your posts if you have a blog. Creativity is necessary when it comes to using Pinterest. Just be sure you feel confident in your ability to generate pin-worthy content on a regular basis.
Evaluate Your Resources
Finally, you also need to take inventory of your resources in order to make an informed assessment of whether a Pinterest marketing effort is a sound plan for your company’s needs. Consider whether you have the time or staff to handle a profile. This means everything from deciding which things to pin, actually pinning them or scheduling pins into an automated program, monitoring any comments and maintaining boards. This could also include your pin creation if you’re going to have this done in-house. You may need to hire a graphic designer to create stunning images if you don’t currently have the talent on your staff. Thus, your budget will also be a factor into whether you want to take on a Pinterest campaign as part of your digital marketing plan.
If you are just starting your business and don’t have the budget or staff, consider purchasing Pinterest Canva Templates, like these here, to save you time and money.
Pinterest can be an incredibly successful platform for use with online marketing. As with other parts of your efforts, you simply need to be strategic about its use. If you have the money, time, staff and image-heavy content material, your business could do well on Pinterest.
If you’ve ever used Pinterest, then you know how powerful its visual images can be. With so much content to pin, it’s easy to find yourself sitting for hours pinning interesting articles, recipes, crafts and more. The platform simply lends itself well to certain types of material. The benefits it can offer your business go well beyond its emotional appeal to users. Take a look at these tried and true reasons to use Pinterest to build engagement around your brand if you want to see a significant increase in user interaction and sales.
Material found on Pinterest is high ranking when it comes to SEO. By taking care to name your boards with simple, straightforward titles the average user would type to find you and your offerings, you’re sure to see an increase in followers, who have the potential to become fans and loyal customers.
Sales Conversion Potential
Visual marketing is a powerful tool because well-delivered images appeal to the senses and the emotions. Pinterest has shown to be quite successful in sales conversion. If an individual is attracted enough to your content to spend a few minutes with it and actually pin it to their own boards, they’re more likely to actually act on making a purchase.
Pinterest allows your pins to not only be seen by those who choose to follow you, but also to their followers. Your public boards can gain immense traction if they contain content that appeals to a wide variety of people. Take the time to create something that is both appealing to look at and informative to many users will increase its chances of being pinned.
You’ll find that Pinterest is a very socially influential platform. Its users often form communities among like-minded individuals surrounding a hobby, lifestyle, product or any number of interests. These types of social connections, along with the mere emotional pull of visual material, can lead to immediately making a purchase or planning for a future buy.
The fact that Pinterest activity is ruled primarily by users sharing the interesting things they find, brands actually have to invest little time in order to see some benefit. Of course, the more active and involved you are in maintaining your boards and sharing pins, the higher your return will be. However, the actual time and energy you need to spend on your Pinterest marketing is far less than that of other platforms that require constant monitoring and frequent addition of new material.
Social Media Integration
It’s easy to share your pins to other social media sites, even to your own blog through embedding. You can tweet your pin, share it to Facebook or send it to another user through a message. This gives you a great deal of versatility and increases your reach with just a click of a button or two.
These are some of the most common and universal reasons to use Pinterest for your brand marketing. There are lots of other features and benefits that apply to various types of business, and new capabilities are often added. Give Pinterest a try and see what an impact it can have on your brand.
This post contains affiliate links. If you choose to purchase any of the products I have recommended, I may receive a commission at no cost to you.
One of the biggest factors in building relationships and increasing your Pinterest growth. When your customers or readers trust you, they will want to invest in your brand. It’s that simple. In order to grow trust, you first need to build relationships. This is an essential rule of all social media marketing. Let’s take a look at ways to build relationships and trust on Pinterest in order to make the most of your efforts.
Provide Accurate Descriptions
When adding descriptions to your pins, be sure to make them accurate. Use simple and relevant titles, with phrasing that tells the reader exactly what they will find when they click through to your content. This may seem obvious. Unfortunately, some marketers still feel that hype sells. In reality, exaggeration does nothing more than to destroy trust. This same principle applies to choosing titles for your titles. By using straight-forward, relevant words, you’ll be providing accurate information to your users while increasing your brand’s SEO.
As with other social media platforms, it’s essential that you give more than you get. On Pinterest, this translates to pinning the quality information of others, commenting on their pins and answering questions in a timely manner. Pinterest is essentially a community in and of itself because it’s made up of users who all enjoy visually appealing content. You can also capitalize on the concept of community through group boards or tribes. Find boards/tribes related to your brand and request to join. These outlets offer a powerful way to connect with individuals who are passionate about your subject matter, as well as to be seen by more users than you would otherwise.
Pin With Regularity
While Pinterest doesn’t require as much tending as other social media platforms in order to gain benefits from its use, it is important to maintain a somewhat regular appearance if you hope to nurture relationships with users. No one wants to invest money or energy into a brand that just shows up to drop a self-serving product pin or blog post on occasion or bombards their feed with a ton of pins all at once. Instead, pin on a regular, more consistent schedule. This process can be automated through a Pinterest scheduler, like Tailwind, for even more ease of use if you like.
Confirm Your Profile
Be sure you’re using a business account, rather than a personal one. If you run a small company, you may even wish to convert your current personal account to a business one. Then confirm your account in order to gain more trust from users. You’ll also gain access to Pinterest analytics. These small tweaks go a long way toward instilling trust and legitimizing your business in the eyes of consumers.
Start with these tips in order to build relationships on Pinterest. You’ll find that your reach and your sales will start to increase as your authentic interaction and engagement does, as well.