You won’t gain the type of traffic you are looking for by pinning every now and then. And lucky for you, I have a Super Easy To-Do List Anyone Can Do filled with my Top 8 Pinterest Marketing Strategies.
Tailwind via its 2020 Pinterest Best Practices, states that the most successful accounts on Tailwind publish 15-25 pins/day on average. Before the release of Tailwind/Pinterest’s best practices statement, I saw bloggers recommend to post anywhere from 5-100 pins daily. Pinterest does not have an official number of pins that you should post but they are leaning more towards quality and relevancy and not by the number of pins you have out there, which are likely duplicates. Pinterest has emphasized they want fresh content – think new images with the same description, headline, and URL. Take a look a Pinterest’s best practices for a better idea of the new direction they are taking, here.
How many pins you post is really going to depend on your preferences, your niche, and your audience. I highly suggest starting small and working your way up from there evaluating your analytics to see what is actually working for you. You also do not need to manually pin but I have seen some huge spikes when I do and also the price of tailwind increases with the more pins you have scheduled. If you do decide to pin manually, make sure that you are pinning throughout the day.
For reference, I pin via Tailwind 10-14 pins a day and 0-10 times manually.
Honestly, the key here is to be consistent and pin every day. I would use Tailwind for your content and your tribe’s content and then manually pin other people’s content. If you have a ton of blog content then you will want to pin more of your content, whereas if you don’t have a ton of blog content yet you will need to mostly pin other people’s high-quality content to get a good number of pins out there. But the goal is to pin more of your content!
Pro Tip: Make sure you click on other people’s content before you pin it to ensure its quality and leads back to an actual website.
Creating new images is even more important in 2020 since Pinterest released it’s best practices with Tailwind. Pinterest has always wanted fresh content for its pinners but in 2020 there is more emphasis on it. If you want to show up in Pinterest’s algorithm then you need to create fresh pins.
So what are fresh pins? Simply put, they are new pin images for your blog content. You can use the same URL (same blog content), the same description and headline but the image needs to be new. And now you can not slightly move something within the image and call it new. For more information on what counts as a fresh image go, here.
Pro-Tip: Don’t worry about deleting underperforming pins. Pinterest is a long strategy platform so it could take months for a pin to take off. Use that time to create more content or new pin images.
In order to build relationships, you will also want to focus on followers. A lot of people will say that followers are not as important on Pinterest but they are because your pins will get distributed to your followers first and if it resonated well with your followers then, Pinterest will start recommending your pin to non-followers in their home feed, search results and related pins. When your followers are interested in your pins, they will engage more which signals Pinterest that this is a great pin.
Pro Tip: Make sure you are following people that are relevant and have quality content.
Pro Tip: Do not worry about the follow/unfollow method with Pinterest. It does not matter if you have a high amount of people that you follow.
- Which pins are generating the most clicks to your website
- In Tailwind, take a look at your top 5 boards and pin more high-quality content to them.
- Take a look at your analytics to evaluate if Pinterest is bringing you more traffic.
Pro-Tip: Make sure to also look at which pins from other people’s content that you have repinned that is generating a lot of clicks. This is a good opportunity to see if you can create something similar or better since you have proof that it is a hit.
Pro-Tip: The Pinterest algorithm changes a lot or there are glitches within the metrics, this is why I advise you to look at analytics monthly instead of daily or weekly.
Spend 1-2 hours each month and schedule out your content. Trust me it’s a lot easier when this is on autopilot so you can focus on the other day to day activities within your business.
Conclusion: Those are my Top 8 Strategies to create your own Pinterest Marketing Plan. Start with these strategies, make sure you are consistent and you will see growth! Remember what works for one user, may not work for you but with these 8 basic strategies, you will be able to pinpoint what works for you.
When you set the right goals for your business, it can really boost your success. However, did you know there are a lot of mistakes you can make when setting business goals?
If you set the wrong ones, it can actually damage the business, rather than help it. So, if you want to ensure your business goals are a success, below you’ll discover 5 mistakes to avoid when setting them.
#1 Not Making Them Specific
A good example of a vague business goal is where you state you want to increase your profits. While this is certainly a great goal to have, it doesn’t exactly give you much to work with does it? How are you going to increase your profits, how much do you want to increase them by and what steps can you take to do it? These are just some of the things you need to consider to make your goals more specific.
The more specific your goals are, the more likely you’ll be to achieve them.
#2 Setting Unrealistic Goals
You can make the mistake of both setting an unrealistic type of goal, as well as an unrealistic time frame for completion. The trouble with unrealistic goals, is that they can really damage productivity and motivation. If you don’t achieve them, you’ll become frustrated and it could put you off setting more.
Instead what I do now is set one goal each quarter for the year and then I just focus on the upcoming quarter and really plan out those months realistically.
#3 Prioritizing The Wrong Things
Think about the areas of your business which need the most work or improvement. While you may want to expand oversees for example, is the business ready?
You’ll need to make sure your company at home is performing well before you even consider expanding overseas. So, before planning to expand, set goals to improve your existing business so that when it does come time to expand, you can focus your efforts on that, rather than having to deal with issues at home too.
#4 Failing To Review Your Goals
It’s important to regularly review and track the progress of your goals to determine whether any changes need to be made. I review my goals weekly, monthly, quarterly and yearly. That may seem like a lot but the times I did not review as often, were the times I completely fell off and starting working on all of the fires I had to put out in my business.
#5 Not Being Prepared For Failure
It’s through your failures that you learn how to succeed. So, set your goals and be as realistic and specific as you can, but don’t assume everything will run like clockwork. Be prepared for failure and then be ready to come up with an alternative goal if something does go wrong. This is one of the main reasons that I only fully plan out one new quarter at a time because things do come up and goals change. This seems to work out perfectly for me but please find out and do what works best for you.
These are just 5 mistakes you can make when setting business goals. By learning from these mistakes, you’ll have a much higher chance of succeeding and ensuring you actually fulfill the goals that you set.
This blog post is apart of a business planning series.
Setting aside time to plan every month (you can do quarterly or yearly planning) about what I want to do and more importantly what growth I want to achieve has been crucial to my own success and consistency. I want to share some of what I’ve learned and what I’ve found helpful with you.
How To Work Backwards To Set Your Business Goals
Once I know how much money I have to make, I can start to think about different ways to do just that. I could find more customers for one or several of my existing products. For example, if I have a $10 editable social media template, I would have to make an extra 60 sales per month. From there I can work backwards. If I know that on average one out of 10 email subscribers buy the template within the first month of signing up, I need to add 600 new subscribers to my list, which in turn takes 4,000 new visitors to my site. If that’s my plan, I know that my daily to-do list needs to include plenty of action steps to ramp up my traffic by an extra 4,000 people per month.
Of course that’s not my only option. I could also create another template or printable each month and sell it to both my existing and new subscribers. I could create a higher priced item so I need to make a lot fewer monthly sales to reach my $600 goal. For example, if I create a nice $100 product, it would only take 6 sales per month to pay for the car.
Since the car payment will be an ongoing thing, it also makes sense to look into recurring payments. This could be my own membership, or I could look into affiliate offers with recurring commissions. Depending on your market, there’s a lot out there that you can promote. For me, one option could be to create some content around content marketing and promote a PLR Membership like this one from Piggy Makes Bank It’s a $47 per month subscription with a 50% commission. That means I can expect over $20 in commissions each month I only need 30 members to pay for my car. Once I reach that number, I only need to add the occasional new member to balance out cancellations. Getting one or two more members in each month going forward should more than cover that.
Now I have a concrete goal to work towards which is convincing 30 people to sign up for the membership. My daily tasks will include things like creating content that includes an offer to the PLR membership, a short report about using PLR to build a targeted sub lists of people interested in using PLR in general. Then I start driving traffic to the content and the opt-in offer and start mailing regularly about the PLR membership. I may even craft a short autoresponder sequence to create an evergreen funnel.
Of course that’s just the tip of the iceberg. I could approach the nice girls from Piggy Makes Bank to see if they would be interested in writing some guest blog posts, answering some questions for an interview style post, or even do a webinar, all of which would of course promote the membership. By thinking outside the box and putting in some time and effort initially, it won’t take me long to get those 30 signups that pay for my new car payment. Because I really want that new car, I’m going to be motivated to get it done and grow my business by those extra $600 per month. In fact, chances are great that I’ll overshoot the goal by several hundred dollars and it’s something I can continue to grow month after month.
Why You Have To Write Your Business Goals Down
The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please. That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing.
There are a few different mental and psychological processes going on here that start to give us a glimpse into why it is so important and effective to write our goals down. The first is that it’s a lot easier to remember something that we’ve written down. You’ve experienced this first hand with your grocery list. When you make a mental list of 10 or 15 things, you’re likely to forget about half of them when you get to the store. If you write out the list on the other hand, and then end up forgetting it on the counter, you will remember the vast majority of the items you needed. This is explained through the fact that information has to be moved from one area of the brain to another to turn it from thoughts into written words on a page. A process called encoding is also involved. All of this helps you retain and store the information better. It’s the reason we’re asked to take notes during lectures in college.
Last but not least, when you write down your goals, you have something you can review regularly. This adds another layer of cognitive processing and increases your chances of success even further. Sadly, only a very small percentage of people make the time to regularly review and evaluate their goals. The ones that do are some of the most successful and highest achieving people out there. In other words, it’s something we should do as well.
To recap, start by setting smart goals. Write them down in as much detail as possible. Set aside some time to review them regularly. This could be weekly, or even daily. Give it a try for this coming quarter. Set yourself a goal. Be specific. This could be something like finally creating that first paid product or adding an extra $500 to your bottom line. Decide by when you’ll reach your goal and how you plan to get there. Write it all down and look at it every morning. This will help you stay on track and make time in your busy day to work on making progress towards your goal.
Real Growth Requires You To Step Out Of Your Comfort Zone
This is something that I have struggled with for the last year. It took me awhile to step out of my comfort zone and when I finally did, I wished I would have done it sooner. You don’t have to change your whole life to step out of your comfort zone, try to change just one thing, even something small. Small steps are better than no steps. And once you see like I did, how rewarding it is, you will start to love stepping out of your comfort zone.
Let’s say you goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable is writing a blog post a week and then sharing it on social media. Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement. But you’re staying in your comfort zone.
What if instead, you used the time you would have spent writing another blog post or two per week and promoting it on Facebook, you took the time to write a guest blog post for someone else’s blog with a bigger reach. What if you sat down and recorded a fun and informational video that you can then share on YouTube, embed in a blog post, and of course share via your favorite social media outlets. What if you used the time to set up and tested a Facebook ad that continually sends new leads into your funnel. If those things are new to you, that may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.
Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the change to start a relationship with a follow blogger that may lead to all sorts of other opportunities and collaborations.
Recording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles. There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.
Spending money on paid ads can sound like a scary proposition as well, but once you crack it and find something that converts well for you, you will get a steady stream of new leads in front of you without any added work.
There’s something else I want to mention, just in case I don’t have you convinced yet that getting out of your comfort zone is something you should be doing regularly. You won’t stay uncomfortable for very long. After recording those first few videos, submitting a couple of blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes. Before you know it, they become second nature and yet another tool in your virtual tool belt. Once that happens, you know it’s time to explore some other marketing strategies and ideas.
How To Engineer Explosive Growth By Stacking Your Efforts
You see when you use the basic concept of exponential growth to your advantage, it doesn’t take very much progress in any one area to see big results. We briefly touched on this idea when we talked about increasing traffic, subscribers, and customers to add to our bottom line. Now we expand on this whole idea in a few different ways and tie it all back into setting goals and business planning in general.
The idea is to make progress on your goals and stack them in a way that gives you leverage. Here’s an example. Let’s say your first goal is to grow your current part time income by $500 a month so you can quit your day job. Following the example in the previous blog post, you come up with a way to get that done by growing your traffic, subscribers, and customers. Since you were able to then quit your day job, you have more time and energy to put into growing your business. You set more ambitious goals and add another $2,000 to your bottom line. Instead of taking everything out in profit, you decide to continue to work on this whole leverage idea.
You set aside $100 a month to play around with Facebook ads to see if you can turn that into a profitable income stream. You take another $200 to start outsourcing some of the ongoing tasks that hold you back. You hire your first VA and now you’re really making progress. This in turn gets the attention of a fellow online entrepreneur in a related niche who wants to work on a project together. Do you see how this works?
One goal builds on the next and they all work together to generate exponential growth. Of course this is just one little example. This can work in a myriad of different ways and will of course differ from one business to the next. My point is this…
If you start to think strategically and keep one eye on your next few moves, you can start to stack your efforts and engineer that explosive growth in a lot less time than you may think. Try it!
*This post contains affiliate links. If you choose to purchase any of the products I have recommended, I may receive a commission at no cost to you.
This blog post is apart of a business planning series. Check out these other blog post first.
To grow you income, you need more customers. That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your site. Some of the things you want to do and track then are:
Get More Traffic
Get More Subscribers
Turn Those Subscribers Into Customers
The Real Power Of This Approach
Let me illustrate this with an example. Let’s say you start out with 100 new visitors per day. 10 percent of them sign up for your mailing list, which comes out to 10 new subscribers each day. One of these people buys one of your products at $10.
Now let’s see you double your traffic. With nothing else changing, you go from making $10 per day to $20. But what if you can also improve your opt-in forms and get to a 20% conversion. You also create a few more products and each of your customers ends up spending 3 times as much as before. When we add all that up you go from making $10 per day to 40 new subscribers each day which means 4 new customers. If each of them spends $30 shopping around in your shop, you end up making $120. That’s a pretty big bump from $10 while still only requiring you to double your traffic. Pretty impressive, isn’t it?
*This post contains affiliate links. If you choose to purchase any of the products I have recommended, I may receive a commission at no cost to you.