If
you’ve ever used Pinterest, then you know how powerful its visual images can be.
With so much content to pin, it’s easy to find yourself sitting for hours
pinning interesting articles, recipes, crafts and more. The platform simply
lends itself well to certain types of material. The benefits it can offer your
business go well beyond its emotional appeal to users. Take a look at these
tried and true reasons to use Pinterest to build engagement around your brand
if you want to see a significant increase in user interaction and sales. 

Google-Friendly

Material
found on Pinterest is high ranking when it comes to SEO. By taking care to name
your boards with simple, straightforward titles the average user would type to find
you and your offerings, you’re sure to see an increase in followers, who have
the potential to become fans and loyal customers.

Sales Conversion Potential

Visual
marketing is a powerful tool because well-delivered images appeal to the senses
and the emotions. Pinterest has shown to be quite successful in sales
conversion. If an individual is attracted enough to your content to spend a few
minutes with it and actually pin it to their own boards, they’re more likely to
actually act on making a purchase.

Maximize Exposure

Pinterest
allows your pins to not only be seen by those who choose to follow you, but
also to their followers. Your public boards can gain immense traction if they
contain content that appeals to a wide variety of people. Take the time to
create something that is both appealing to look at and informative to many users
will increase its chances of being pinned.

Pinterest Canva Templates in blue and pink
Looking for Pinterest Canva Templates that you can edit? Check out this template here.

Social Influence

You’ll
find that Pinterest is a very socially influential platform. Its users often
form communities among like-minded individuals surrounding a hobby, lifestyle,
product or any number of interests. These types of social connections, along
with the mere emotional pull of visual material, can lead to immediately making
a purchase or planning for a future buy.

User Sharing

The
fact that Pinterest activity is ruled primarily by users sharing the
interesting things they find, brands actually have to invest little time in
order to see some benefit. Of course, the more active and involved you are in
maintaining your boards and sharing pins, the higher your return will be.
However, the actual time and energy you need to spend on your Pinterest
marketing is far less than that of other platforms that require constant monitoring
and frequent addition of new material.

Social Media Integration

It’s
easy to share your pins to other social media sites, even to your own blog
through embedding. You can tweet your pin, share it to Facebook or send it to
another user through a message. This gives you a great deal of versatility and
increases your reach with just a click of a button or two.

These
are some of the most common and universal reasons to use Pinterest for your
brand marketing. There are lots of other features and benefits that apply to
various types of business, and new capabilities are often added. Give Pinterest
a try and see what an impact it can have on your brand.